AI @ Work | Open Garage Sessions: Why AI in Marketing Isn’t Paying Off Yet

"Only 15% of CEOs rate their marketing function as doing a good job with AI.” In this episode of Open Garage Sessions, Lexi Reese talks with Jim Lecinski, former Google leader and Kellogg professor, about why most marketing teams are struggling to show financial impact from AI, and what it takes to move from scattered experiments to real operating leverage. They discuss the AI Moment of Truth, synthetic customer personas, workflow rewiring, and the commitments CEOs and CMOs should make this quarter.